Hcb2206:Strategic Management Question Paper
Hcb2206:Strategic Management
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2013
QUESTION ONE – (30 MARKS)
(a) Discuss key components of a business strategy. (10 Marks) (b) Explain the challenges facing management of strategic change within the tourist sector in Kenya. (8 Marks) (c) (6 Marks) (d) Environmental scanning is key in strategy formulation process. Discuss. (6 Marks)
QUESTION TWO – (20 MARKS)
(a) Discuss the relevance of organizational culture in the development and implementation of corporate strategy within the organization. (10 Marks) (b) Explain four approaches to organizational culture, during strategy implementation. (10 Marks)
QUESTION THREE – (20 MARKS)
(a) Discuss relevance of Boston Consulting Group matrix (BCG) as a port folio analysis tool (15 Marks) (b) model of industry analysis. (5 Marks)
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QUESTION FOUR – (20 MARKS)
(a) Citing a company of your choice, explain how diversification strategy has given it a competitive advantage. (10 Marks) (b) Explain the relevance of industry analysis in the strategic choice process. (10 Marks)
QUESTION FIVE – (20 MARKS)
(a) Distinguish between programmed and non-programmed decisions, using examples. (8 Marks) (b) Explain any four elements of strategic management process. (12 Marks)
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