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Hcb2206:Strategic Management Question Paper

Hcb2206:Strategic Management

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
a) Define Strategy. ( 3 Marks) b) Explain various approaches for collecting information during environmental scanning. ( 3 Marks) c) i) What is the role of objectives in strategic management process. ( 4 Marks) i) Discuss the role of leadership strategy implementation process. ( 8 Marks) ii) Briefly explain the process of strategic choice. ( 12 Marks)
QUESTION TWO (20 MARKS)
a) Explain any three components of internal environment of business. ( 6 Marks) b) Explain how gap analysis is useful in strategic choice. ( 14 Marks)
QUESTION THREE (20 MARKS) a) Discuss various issues associated with mergers. ( 12 Marks) b) Briefly explain the relevance of ie orter’s five forces model in mobile phone industry in Kenya today. ( 8 Marks)
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QUESTION FOUR (20 MARKS) a) Write short notes on the following strategies: i) Divestment ( 5 Marks) ii) Retrenchment ( 5 Marks) b) What are the important components to consider during a competitor analysis ( 10 Marks)
QUESTION FIVE (20 MARKS) a) Define a strategic plan. ( 5 Marks) b) Briefly highlight important components of a strategic plan. ( 15 Marks)

Hcb2206:Strategic Management Question Paper

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