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Hcb2206:Strategic Management Question Paper

Hcb2206:Strategic Management

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
a) iscuss te arious staes of a products’ life cycle (5 Marks) b) Discuss any five ways that can be used to manage culture in a manner that supports strategy implementation. (10 Marks) c) How would an in depth understanding of strategic management be of benefit to your career? (10 Marks) d) What is an organizational vision? (5 Marks)
QUESTION TWO (20 MARKS)
What do you understand by the following terms as used in strategic management?
i. Innovation (4 Marks) ii. Diversification. (4 Marks) iii. Differentiation. (4 Marks) iv. Cost leadership (4 Marks) v. Corporate strategy (4 Marks)

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QUESTION THREE (20 MARKS)
a) What are the benefits of carrying out a SWOT analysis to an organization? (10 Marks) b) Explain the Grand strategies found at the corporate level. (10 Marks)
QUESTION FOUR (20 MARKS)
a) What are the identifiable features of a failed organization? (5 Marks) b) What are strategic decisions? (5 Marks) c) Discuss the benefits of participating in strategic management to an organization. (10 Marks)
QUESTION FIVE (20 MARKS)
By use of a well labeled diagram/illustration, discuss in details the strategic industry analysis as presented by Michael Porter. (20 Marks)

Hcb2206:Strategic Management Question Paper

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