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Hcb2206:Strategic Management Question Paper

Hcb2206:Strategic Management

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2014

QUESTION ONE – (30 MARKS)
(a) Using appropriate illustrations, explain the role of the following individuals in strategic management: i. Chief executive (4 marks) ii. Board of directors (4 marks) (b) Explain the manner in which SBU-level strategy is linked to corporate level strategy. (6 marks)
(c) Using appropriate examples, explain the role of objectives in strategic management. (6 marks)
(d) Explain five key elements of strategic management process. (10 marks)
2
QUESTION TWO – (20 MARKS)
a) Considering an industry of your choice, point out the critical success factors for a firm in that industry. (10 marks)
b) Describe the essential characteristics of a mission statement. (10 marks)
QUESTION THREE – (20 MARKS)
a) Environmental scanning is critical to a strategist. Explain four characteristics of business environment that make it important. (8 marks)
b) Explain the role of SWOT analysis in strategic management process. (12 marks)
QUESTION FOUR – (20 MARKS)
a) firm. (8 marks) b) Explain why a firm might chose the following strategies: i. Turn-around strategy (6 marks) ii. Divestment strategy (6 marks)
QUESTION FIVE – (20 MARKS)
a) Discuss any two issues related to mergers. (10 marks)
b) Explain the role of change management during strategy implementation. (10 marks)

Hcb2206:Strategic Management Question Paper

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