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Hbc2205:Consumer Behaviour Question Paper

Hbc2205:Consumer Behaviour

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE (30 MARKS)
a) Define consumer behavior. (2 Marks) b) Explain the importance of comer behavior and how it helps us understand consumers and marketing of products. (10 Marks) c) Explain classical and operant conditioning theories of consumer behaviour.(6 Marks) d) Briefly explain what you understand by the term cognitive dissonance. Explain how marketers and consumers reduce dissonance. (12 Marks)
QUESTION TWO (20 MARKS)
a) Using relevant examples explain the internal and external factors that influence consumer behaviour. (10 Marks) b) Explain AIDA Model of consumer behavior, and its importance in marketing. (10 Marks)
QUESTION THREE (20 MARKS)
a) e overmet must rotet te osumers rom ei eoited. i reevance of this statement in details giving examples. (20 Marks)
QUESTION FOUR (20 MARKS) a) i te oi evis d dedy sis ommitted ist osumers y mrketers. (10 Marks) b) Explain Market segmentation. Highlight the main characteristics of effective segmentation. (10 Marks)
QUESTION FIVE (20 MARKS)
a) Explain characteristics of consumer markets. (10 Marks) b) Discuss the importance of social marketing in consumer behavior. (10 Marks)

Hbc2205:Consumer Behaviour Question Paper

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