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Hbc2205:Consumer Behaviour Question Paper

Hbc2205:Consumer Behaviour

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) Discuss the importance of understanding consumer behavior by marketing mangers. (10 Marks) (b) The consumer buying decision model serves as a useful tool for examining purchase decisions. Explain the process and its shortcomings. (10 Marks) (c) By use of appropriate examples, explain the following concepts as applied in consumer behavior. (i) Complex buying behavior (3 Marks) (ii) Personality (2 Marks) (iii) Self-concept (2 Marks) (iv) Consumer behavior (3 Marks)
QUESTION TWO – (20 MARKS)
By use of appropriate examples, discuss how the stimulus response model can be used to explain how consumers respond to various marketing stimuli used by firms. (20 Marks)
QUESTION THREE – (20 MARKS)
(a) Discuss the psychological factors and their influence on consumer behavior. (15 Marks)
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(b) Explain the adoption process model. (5 Marks)
QUESTION FOUR – (20 MARKS)
(a) Explain the relevance of the psychoanalytic theory of personality in the understanding of consumer behavior. (15 Marks) (b) How do beliefs influence consumer behavior? (5 Marks)
QUESTION FIVE – (20 MARKS)
(a) vacation in a foreign country. (15 Marks) (b) behavior? (5 Marks)

Hbc2205:Consumer Behaviour Question Paper

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