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Hbc2302:Business Policy Question Paper

Hbc2302:Business Policy

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
(a) Differentiate between business policy and business strategy. (2 Marks) (b) Explain five major features of a business policy. (5 Marks) (c) There are a number of parties whose interest must be considered when designing business policies. Highlight five interest parties and briefly explain their needs. (10 Marks) (d) Discuss four key components of a good mission statement. (8 Marks) (e) Discuss five reasons why objectives are important in any organization. (5 Marks)
QUESTION TWO (20 MARKS)
Explain the importance of each of the following elements of a strategy implementation:
(a) Resource allocation (7 Marks) (b) Organization structure (7 Marks) (c) Leadership (6 Marks)
QUESTION THREE (20 MARKS)
(a) Discuss five problems encountered during strategy implementation. (15 Marks) (b) Explain five features of good objectives. (5 Marks)
2
QUESTION FOUR (20 MARKS)
Discuss the four grand strategies an organization can adopt. (20 Marks)
QUESTION FIVE (20 MARKS)
(a) What is corporate social responsibility? (5 Marks) (b) Discuss the classical and modern view of social responsibility. (5 Marks) (c) What are the arguments for and against social responsibility? (10 Marks)

Hbc2302:Business Policy Question Paper

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