Hbc2302:Business Policy Question Paper
Hbc2302:Business Policy
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2014
QUESTION ONE – (30 MARKS)
(a) Explain five reasons why objectives are very important in any organization.(5 marks)
(b) Formulation of strategies involves three main phases. Name and briefly discuss them. (6 marks) (c) Why is it necessary to study business policy? (5 marks)
(d) State and briefly explain five characteristics of business policies (10 marks)
(e) Critically analyse formulation. (4 marks)
QUESTION TWO – (20 MARKS)
Describe the difference between vision, mission and objectives and explain the qualities of each.
(20 marks)
2
QUESTION THREE – (20 MARKS)
(a) Strategy formulation is a process of getting a set of decisions that will lead to effectiveness of an organization and all depends on the philosophy of the manager. In the light of this statement discuss various goal setters based on their philosophies. (15 marks)
(b) importance in an organization. (5 marks)
QUESTION FOUR – (20 MARKS)
Michael porter identified competitive forces that an organization should consider in order to exploit opportunities in its environment. Identify and explain the five competitive forces that counter the forces. (20 marks)
QUESTION FIVE – (20 MARKS)
(a) Explain the concept of corporate social responsibility and discuss various components that a socially responsible firm should address. (10 marks)
(b) Environmental scanning helps the executive managers to identify and share their views concerning future business trends. Identify various current trends in regard to the environment. (10 marks)
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