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Hbc2217:Management Accounting Question Paper

Hbc2217:Management Accounting

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE (30 MARKS)
a) Explain five key considerations when selecting celebrities for use in advertisements. (10 Marks) b) What is a Brand? Explain the importance of a firm developing a strong brand name for its products/ services. (8 Marks) c) Explain marketing communication and how it works using the AIDA model. (12 Marks)
QUESTION TWO (20 MARKS)
Marketing communication is a necessary evil. Discuss. (20 Marks)
QUESTION THREE (20 MARKS)
a) Discuss five approaches of preparing a communication budget. (10 Marks) b) State and explain five consumer promotion strategies. (10 Marks)
QUESTION FOUR (20 MARKS)
a) Discuss the model used in designing communication objectives. (15 Marks) b) Explain five ways that consumers use to reduce dissonance. (5 Marks)
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Hbc2217:Management Accounting Question Paper

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