Hbc2217:Management Accounting Question Paper
Hbc2217:Management Accounting
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2011
QUESTION ONE (30 MARKS)
a) Explain five key considerations when selecting celebrities for use in advertisements. (10 Marks) b) What is a Brand? Explain the importance of a firm developing a strong brand name for its products/ services. (8 Marks) c) Explain marketing communication and how it works using the AIDA model. (12 Marks)
QUESTION TWO (20 MARKS)
Marketing communication is a necessary evil. Discuss. (20 Marks)
QUESTION THREE (20 MARKS)
a) Discuss five approaches of preparing a communication budget. (10 Marks) b) State and explain five consumer promotion strategies. (10 Marks)
QUESTION FOUR (20 MARKS)
a) Discuss the model used in designing communication objectives. (15 Marks) b) Explain five ways that consumers use to reduce dissonance. (5 Marks)
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