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Hbc2217:Management Accounting Question Paper

Hbc2217:Management Accounting

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
a) A SWOT analysis is a very useful tool for conducting an assessment of an organizations environment situation. Carry out a detailed SWOT analysis of Meru University College of Science and Technology. (10 Marks) b) Advice the university on five possible interventions to counter the identified threats. (5 Marks) c) Outline five limitations of BCG matrix. (5 Marks) d) Discuss five components of a marketing audit. (10 Marks)
QUESTION TWO (20 MARKS)
a) Giving relevant examples, explain five stages of planning. (5 Marks) b) Highlight five possible tasks of a marketing controller. (5 Marks) c) Discuss four strategic options as stipulated by Ansoff. (10 Marks)
QUESTION THREE (20 MARKS)
Using relevant examples, discuss the first five sections of a marketing plan. (20 Marks)
QUESTION FOUR (20 MARKS)
a) Distinguish between corporate plans and functional plans. (4 Marks) b) Michael porter wrote about three generic strategies that a business may pursue. Using an organization of your choice, discuss these strategies. (6 Marks)
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c) ‘The business economic environment is of no consequence to marketing planners’. Using relevant examples, react to this statement. (10 Marks)
QUESTION FIVE (20 MARKS)
a) Write short notes on the following as they apply in market planning. (12 Marks) i. Policy ii. Objectives iii. Strategy iv. Responsibility b) Marketing audit is very useful in assessing the effectiveness of marketing programs. Explain four characteristics of marketing audit. (8 Marks)

Hbc2217:Management Accounting Question Paper

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