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Hps2107:Business Communication Question Paper

Hps2107:Business Communication

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
(a) he success of usiness in greatly determined y effective communication iscuss this statement citing four reasons in its support. (10 Marks) (b) Identify two advantages of oral communication. (2 Marks) (c) With reference to the various applications of modern technologies in communication (i) Explain how the use of modern technologies has brought about improvements in communication within business organizations. (10 Marks) (ii) How has the use of these same modern technologies negatively impacted business communication? (4 Marks) (d) Highlight the 2-fold purposes of memo. (4 Marks)
QUESTION TWO (20 MARKS)
(a) What factors should one consider in choosing a particular communication channel to ensure effective communication? (8 Marks) (b) Discuss any four importances of e-mail etiquette. (12 Marks)
QUESTION THREE (20 MARKS)
(a) Define noise as applied in the communication process and briefly explain the three major types of noise that affect communication. (8 Marks) (b) Describe how you can use visual forms of communication to clarify ideas. (12 Marks)
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QUESTION FOUR (20 MARKS)
(a) Which three factors must a serious writer consider in carrying out formal business writing? (6 Marks) (b) Differentiate social communication from business communication (10 Marks) (c) Identify and explain 2 modes of communication. (4 Marks)
QUESTION FIVE (20 MARKS)
(a) Correctional wisdom states that an application letter is usually one page and has four main sections. Briefly describe these sections. (8 Marks) (b) Briefly discuss the importance of the first and last paragraphs in business writing. (4 Marks) (c) Explain the importance of feedback in the communication process. (6 Marks) (d) What is the difference between listening and hearing? (2 Marks)

Hps2107:Business Communication Question Paper

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