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Hps2107:Business Communication Question Paper

Hps2107:Business Communication

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
a. Define communication and discuss the main aspects of communication (10 Marks) b. What is electronic communication? Briefly explain four advantages of email as form of communication (10 Marks) c. Describe the main functions of a business letter. (10 Marks)
QUESTION TWO (20 MARKS)
Draft a letter to m/s Kariuki and sons asking for a copy of their latest catalogue. State that you propose to stock watches for sale. Ask for their best trade terms for their supply of their watches and clocks (20 Marks)
QUESTION THREE (20 MARKS)
a. briefly discuss the changes bf brought about in the field of communication by the newly introduced electronic devices (10 Marks) b. Discuss the role of advertizing in modern marketing (10 Marks)
QUESTION FOUR (20 MARKS)
a. Define a report and discuss the importance of business reports (10 Marks) b. What is a memorandum? Draft a memorandum to the tender committee inviting them for a tendering meeting (10 Marks)
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Hps2107:Business Communication Question Paper

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