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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE – (30 MARKS)
(a) Product like living things are born, live and die. As a marketing manger briefly explain any four strategies you would employ to avoid or reverse decline in sales during decline stage of PLC. (8 Marks) (b) In evaluating the effectiveness of market a company can use various variables. Describe any four characteristics of effective market segment. (8 Marks) (c) Briefly discuss any five significance of international marketing. (10 Marks) (d) Highlight any four requirements of a good sales foresting system. (4 Marks)
QUESTION TWO – (20 MARKS)
(a) In order to minimize the possibility of a product failure in the market. A marketing manager should ensure that a proper new development process is followed. Briefly discuss the steps involved in the new product development process. (14 Marks) (b) Assuming you are a marketer for an upcoming new detergent. Briefly discuss any three market targeting strategies you would consider to employ to exploit the opportunities in the market. (6 Marks)
QUESTION THREE – (20 MARKS)
(a) In conducting marketing research, a marketing research manager is guided by key steps. Explain the key steps followed in conducting marketing research. (14 Marks) (b) Describe any three reasons for using market segmentation. (6 Marks)
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QUESTION FOUR – (20 MARKS)
(a) There are usually five elements of promotion mix. Discuss them briefly. (10 Marks) (b) International marketing encounters various challenges. By use of good examples briefly discuss any five of these challenges. (10 Marks)
QUESTION FIVE – (20 MARKS)
(a) Physical distribution is set of activities concerned with physical flow of materials, components and finished goods from the producer to intermediaries. Briefly describe the physical distribution system. (12 Marks) (b) Elucidate any four criteria for choosing brand names. (8 Marks)

Hps2110:Marketing Question Paper

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