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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – 30 MARKS
a. Ms Matete an administrator of a local university has decided to purchase a computer. Discuss the process she will go through before she acquires the computer. (10 Marks) b. Briefly explain how political legal and demographic factors affects marketing activities. (5 Marks) c. For a market segment to justify attention two conditions need to be satisfied. Highlight the five conditions a segment must satisfy. (5 Marks) d. What is international marketing? Briefly explain four benefits of entering international market. (10 Marks)
QUESTION TWO – 20 MARKS
a. Product like living things are born, live and die. Describe the products life cycle and highlight the strategies you would employ to avoid or reverse decline sales during decline stage of PLC. (10 Marks) b. What is market targeting? Explain any four targeting strategies you consider to employ for an upcoming product Y. (10 Marks)
QUESTION THREE – 20 MARKS
a. You have been engaged as a marketing consultant by a multinational company to help it formulate a five year strategic plan. Describe the key components of strategic plan that you would formulate. (10 Marks) b. Describe any five micro environmental factors that influence marketing decision making. (10 Marks)
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QUESTION FOUR – 20 MARKS
a. Physical distribution is a set of activities concerned when physical flow of materials components and finished goods from producer to intermediaries. Briefly describe the physical distribution system. (12 Marks) b. Briefly explain any four marketing philosophies. (8 Marks)
QUESTION FIVE – 20 MARKS
a. In conducting marketing research the researcher is guided by key steps. Describe the key steps followed in conducting marketing research. (10 Marks)

Hps2110:Marketing Question Paper

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