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Bio0113:Plant Physiology Question Paper

Bio0113:Plant Physiology

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
(a) Define the marketing concept. (6 Marks) (b) Explain the different definitions of marketing. (4 Marks) (c) Discuss the concept of marketing exchange in marketing. (6 Marks) (d) What is the difference between sales and marketing? (4 Marks) (e) What contribution does marketing make to society? (5 Marks) (f) What are the five characteristics of service marketing? (5 Marks)
QUESTION TWO (20 MARKS)
(a) Discuss the three main marketing environments in marketing. (8 Marks) (b) Briefly outline the three stages of the environmental scanning process? (6 Marks) (c) lain with eales the ihael orter’s fie fores. (6 Marks)
QUESTION THREE (20 MARKS)
(a) Define market segmentation. (2 Marks) (b) Identify four different ways in which markets can be segmented. (4 Marks) (c) Define target marketing. (2 Marks) (d) Describe the principle of positioning and how it can be undertaken. (6 Marks) (e) Using examples, give the main reasons why organizations do undertake to reposition brands? (6 Marks)
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QUESTION FOUR (20 MARKS)
(a) Explain the role of marketing in not-for-profit organizations. Show its relevance with examples. (10 Marks) (b) Discuss how marketing is used to raise funds for charitable organizations. (10 Marks)
QUESTION FIVE (20 MARKS)
(a) Define sustainable marketing and its relationship to the marketing practice. (8 Marks) (b) Explain the common ethical norms applied in marketing. (6 Marks) (c) Discuss the role of ethics in marketing decision. (6 Marks)

Bio0113:Plant Physiology Question Paper

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