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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE (30 MARKS)
a. Identify and discuss different marketing philosophies (10 Marks) b. Highlight four requirements of a good sales forecasting system (4 Marks) c. Describes any three reasons for using market segmentation (6 Marks) d. Discuss any five significance of international marketing (10 Marks)
QUESTION TWO (20 MARKS)
a. Physical distribution is a s et of activities concerned with physical flow of materials components and finished goods. From the producer to intermediaries. Describe the physical distribution systems. (12 Marks) b. Discuss any four social factors influencing consumer behaviour (8 Marks)
QUESTION THREE (20 MARKS)
a. Assuming you are marketer for an upcoming new product Y, discuss any four market targeting strategies you would employ to exploit the opportunities in the market. (8 Marks) b. Describes the products life cycle (12 Marks)
QUESTION FOUR (20 MARKS)
a. By stating at least one advantage and disadvantage of each. discuss the five elements of promotion mix (10 Marks)
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b. International marketing encounters various challenges. discuss any five of these challenges ( 10 Marks)
QUESTION FIVE (20 MARKS)
a. Elucidate any five criteria for choosing brand names (10 Marks) b. Explain any five macro environmental factors influencing an organizations marketing mix (10 Marks)

Hps2110:Marketing Question Paper

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