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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE (30 MARKS)
a) Highlight any five functions of marketing (5 Marks) b) Enumerate and briefly explain the importance of market segmentation (5 Marks) c) Price setting is a systematic process. Identify and discuss the objectives of pricing. (5 Marks) d) Marketing intermediaries are parasites who only exist to exploit manufacturers. Discuss this statement. (10 Marks) e) arketing management efforts. plain an to concepts uner hich organiations conduct their marketing efforts. (5 Marks)
QUESTION TWO (20 MARKS)
a) Briefly discuss the elements of the promotion mix. (10 Marks) b) What is marketing research? Describe the key steps that you would follow in conducting marketing research (10 Marks)
QUESTION THREE (20 MARKS)
a) By use of relevant examples, discuss the marketing mix and its importance to an organizations profit maximization goal. (20 Marks)

QUESTION FOUR (20 MARKS)
a) Products like living organizations. Are born, live and die. s a marketing manager. Explain the strategies you would employ to avoid or reverse decline in sales during decline state of PLC. (12 Marks) b) Marketing of services is plagued by key challenges. Briefly explain four key challenges encountered in marketing of services. (8 Marks)
QUESTION FIVE (20 MARKS)
a) iscuss the macro environmental forces that influence the compan’s marketing activities. (10 Marks) b) By use of appropriate examples discuss the personal factors that influence consumer behavior. (10 Marks)

Hps2110:Marketing Question Paper

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