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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – 30 MARKS
(a) A company expects to sell 20,000 cars next year. The annual carrying costs are Kshs. 1,000 per car and ordering costs of Kshs. 3,000. The company operates for 200 days a year. Calculate the economic order (i) Quantity EQS (ii) What is the length of the order cycle? (10Marks)
(b) Discuss clearly the production procedure which a manufacturer can adopt in the creation of goods. (10Marks)
(c) Identify advantages of standardization. (5Marks)
(d) Why are quality and productivity generally more difficult to measure in service operation that in manufacturing? (5Marks)
QUESTION TWO – 20 MARKS
(a) Write short notes on the following terms: (10Marks) (i) Total quality management (ii) Five PS of production and operations (iii) Make to order (iv) Batch production (v) Product design
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(b) What is meant by product life cycle? Why would this be a consideration in product design? (10Marks)
QUESTION THREE – 20 MARKS
(a) Identify and explain any five current challenges of production and operation managers are facing in managing a production organization. (10Marks) (b) Briefly discuss the current trends in POM. (10Marks)
QUESTION FOUR – 20 MARKS
(a) Discuss three importances of inventories in an organization. (10Marks) (b) Discuss briefly the ABC approach to inventory control. (10Marks)
QUESTION FIVE – 20 MARKS
(a) Distinguish between the job shop and continuous processing types of operation. (10Marks) (b) Why is ISO Certification important to an organization? (4Marks) (c) Below is a table showing how orders were received in ABC Company.
Job Sequence Processing time in days One date in days E 11 12 D 12 17 A 13 15 B 14 16 D 16 19
Required: Using the shortest operation the (SOT) rule, calculate the following: (i) The flow time (ii) The mean flow time (6Marks)

Hps2110:Marketing Question Paper

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