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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
(a) Explain any three methods of measuring purchasing and supply performance in a given procurement function. (6 marks)
(b) Supply chain management operates at three levels. With illustrations highlight three levels of strategies. (6 marks)
(c) Explain with examples any three supplier’s relationships that can exist in a given procurement function. (6 marks)
(d) Describe any three purchasing and supply chain strategies that can be adopted by a procurement function for it to become competitive in a dynamic environment. (6 marks) (e) Explain any three functions of a strategy in a procurement function. (6 marks)
QUESTION TWO – (20 MARKS)
(a) The process of strategy is cyclical in nature. Explain any five items that need to be considered by a strategist in a strategy formulation exercise. (10 marks)
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(b) You have been appointed as a chief procurement officer to be change of the procurement unit of large organization. Advise the management on the factors to consider in strategy selection. (10 marks)
QUESTION THREE – (20 MARKS)
(a) As a procurement officer in large private organization, you have been asked to scan the operating environment for this company the purpose of its future performance. Describe any five tools that can be used in scanning the environment of this company. (10 marks)
(b) Explain five technologies in monitoring evaluation and control of its strategy. (10 marks)
QUESTION FOUR – (20 MARKS)
(a) Nadi purchasing function want to formulate a five year strategic plan. Explain any five factors to consider when doing this. (10 marks)
(b) Describe the steps of strategic planning process. (10 marks)
QUESTION FIVE – (20 MARKS)
(a) Describe five key configuration components of a supply chain strategy. (10 marks)
(b) A growing firm should put in place a sound ethical policy. Discuss the ethical issues that impact purchasing and supply chain management. (10 marks)

Hps2110:Marketing Question Paper

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