Hps2110:Marketing Question Paper
Hps2110:Marketing
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2011
QUESTION ONE (30 MARKS)
(a) Explain any five areas in which Procurement Department can contribute towards the attainment of the corporate objectives. (10 Marks) (b) Discuss the importance of building improved buyer-supplier relationship as a strategic approach to procurement. (10 Marks) (c) Distinguish between transformation and incremental change in the organization. (5 Marks) (d) Discuss the five distinguishing characteristics of a good performance measure. (5 Marks)
QUESTION TWO (20 MARKS)
(a) Briefly highlight the elements of a good mission statement. (4 Marks) (b) Highlight four merits and four demerits to strategy formulation: (i) The rational planning approach (8 Marks) (ii) The emergent approach. (8 Marks)
QUESTION THREE (20 MARKS)
(a) You have been employed as a new Supply Chain Manager in a leading chain of super markets in Kenya. Your first task is to evaluate the strategies used to manage the current chain in place. With relevant examples, discuss criteria for selecting and evaluating a good supply chain strategy. (12 Marks)
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(b) Explain how general principles of strategic management may be modified or adapted in the context of: (i) Small business (3 Marks) (ii) Public sector organization (3 Marks) (iii) The voluntary or non-profit making organizations (2 Marks)
QUESTION FOUR (20 MARK)
(a) Discuss various ways can a strategic Supply Chain Management approach enhance organization revenue. (6 Marks) (b) Using Kraljic procurement portfolio matrix, discuss the model as a tool for determining sourcing approaches and relationships a buyer should seek to develop. (14 Marks)
QUESTION FIVE (20 MARKS)
(a) Purchasing strategies are not static. Discuss the key drivers of purchasing strategy. (10 Marks) (b) Highlight the benefits of performance measurement in supply chain. Discuss areas that need to be measured in supply chain performance. (10 Marks)
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