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Hps2110:Marketing Question Paper

Hps2110:Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
a) Briefly explain the importance of strategic planning in a organization (5 Marks) b) State the objectives of corporate strategies. (5 Marks) c) Define the term Green purchasing (5 Marks) d) Outline any five common techniques in purchasing and supplies strategies (5 Marks) e) Identify and give objectives of purchasing. (5 Marks) f) List and explain objectives of developing supply chain management. (5 Marks)
QUESTION TWO (20 MARKS) a) an organization. (10 Marks) b) List and explain steps of process of strategy. (10 Marks)
QUESTION THREE (20 MARKS)
a) Define strategic control (5 Marks) b) Explain four major components of strategic control (15 Marks)
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QUESTION FOUR (20 MARKS)
a) Explain how the named three assist in supplier relationship (i) Corporate level strategy (ii) Business unit level strategy (iii) Functional/departmental level strategy. (10 Marks) b) Explain any five characteristics of effective control system. (10 Marks)
QUESTION FIVE (20 MARKS)
a) How does return on investment contribute to measuring performance in strategy control? (10 Marks) b) Identify and explain three quantitative methods used as measuring tools in strategic control. (10 Marks)

Hps2110:Marketing Question Paper

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