Hps2208:Mechandising Question Paper
Hps2208:Mechandising
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2012
QUESTION ONE (30 MARKS)
(a) Explain any three advantages of retailer own brand. (6 Marks) (b) Identify three main aspects of material handling that must be considered by retailer when purchasing storage and handling equipments. (6 Marks) (c) Describe any three non store retailers that are found outside retail. (6 Marks) (d) Marketing audit is a structured review of current marketing activities. Explain any three types of external market audit in retail marketing. (6 Marks) (e) Identify and explain any three elements of retail marketing mix. (6 Marks)
QUESTION TWO (20 MARKS)
(a) Merchandising does not function in an isolation, it is affected by various factors. Explain any five of these factors that affect retailing function. (10 Marks) (b) Merchandising is the day to day business of all retailers. In the light of the above describe five key words that make definition of the term merchandising. (10 Marks)
QUESTION THREE (20 MARKS)
(a) Explain ways in which ICT can contribute to the benefits of retail management. (10 Marks) (b) Slow moving stock sometime are necessary in a retail store, but they must be supported with a policy and a procedure. Describe any five specific policies and procedures that can be put in place. (10 Marks)
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QUESTION FOUR (20 MARKS)
(a) Explain any five factors that can influence buyers behaviours in retail sectors. (10 Marks) (b) Stock losses can emanate from wastage arising from inefficiency in handling of materials, theft and pilferage. Describe any five methods that can be used to control merchandise/ stock losses in retailing. (10 Marks)
QUESTION FIVE (20 MARKS)
(a) Identify and explain the steps in the merchandise management planning process in a given retail sectors. (10 Marks) (b) Process of merchandise management include the developing of strategies to ensure that the right product is bought at the right price and at right amount. Describe any five retail strategies that can be developed by retailers. (10 Marks)
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