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Hps2208:Mechandising Question Paper

Hps2208:Mechandising

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE 30 MARKS
a. State any four duties performed by retailers in supply chains. (4 Marks) b. Discuss the benefits of cost management to retailers. (3 Marks) c. List any giving examples three categories of retailers according to their location. (3 Marks) d. he present day customer is commonly referred to as dynamic customer poses real challenges to a retailer, the worst resulting to complete loss of customers. Discuss four of these challenges and your recommendations on how a retailer may overcome to avoid loss of customers. (8 Marks) e. Retailers play an important role in society notably they add value of products before sending them to the final customer. With relevant examples discuss any four ways of value addition in retailing. (12 Marks)
QUESTION TWO 20 MARKS
a. With relevant examples, describe the following three general retail strategies of growth, selectively and productivity. (10 Marks) b. Discuss five importance of retail corporate plans to merchandise. (10 Marks)
QUESTION THREE 20 MARKS
a. Discuss five bases of classifying retail firms. (10 Marks) b. Highlight five problems an independent trader may face in setting up a business and recommend how he may overcome each of the. (5 Marks) c. State five advantages of a corporate chain stores. (5 Marks)
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QUESTION FOUR 20 MARKS
a. State the functions of the feedback mechanism in retailing planning. (2 Marks) b. Outline the four advantages of budgeting in retail business. (4 Marks) c. State four advantages of buying sustainable goods. (4 Marks) d. Discuss applications of information technology in retail and merchandise management. (10 Marks)
QUESTION FIVE 20 MARKS
a. eing in the right location is a ey ingredient in a usiness’s successes iscuss factors you may consider when formulating a location strategy for retain merchandise. (10 Marks) b. Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Giving relevant examples, discuss five popular sales promotion activities. (10 Marks)

Hps2208:Mechandising Question Paper

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