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Hps2208:Mechandise Question Paper

Hps2208:Mechandise

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE (30 MARKS)
a) Give any five reasons why retailers differ from other members of the supply chain.
(5 Marks)
b) Explain the advantages of budgetary control in retailing and merchandise. (5 Marks)
c) Describe five characteristics used in identifying and selecting potential suppliers.
(5 Marks)
d) Outline and explain the advantages of a retailers own brand. (10 Marks)
e) What are the micro and macro factors affecting retail environment. (5 Marks)
QUESTION TWO (20 MARKS)
a) Briefly describe retail and merchandise planning. (10 Marks)
b) Identify and explain any two factors to be considered in developing a corporate mission.
(10 Marks)
QUESTION THREE (20 MARKS)
a) Describe three major types of corporate retailing. (15 Marks)
b) Identify the main factors which affect evaluation and selection of distribution channels.
(5 Marks)
2
QUESTION FOUR (20 MARKS)
a) Describe any five roles of retailing. (10 Marks)
b) Identify and explain the functions of retail. (10 Marks)
QUESTION FIVE (20 MARKS)
a) Describe five major sales promotion objectives. (10 Marks)
b) Outline any five principles of good information handling. (10 Marks)

Hps2208:Mechandise Question Paper

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