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Hps2111:Quality Management Question Paper

Hps2111:Quality Management

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) By use of relevant examples discuss the difference between marketing and selling. (10 Marks) (b) What is a business market? Briefly discuss the characteristics of the organizational buying. (6 Marks) (c) The way the company packages its products may determine its success or failure. With reference to this statement discuss the functions of packaging goods. (5 Marks) (d) What is E-Commerce? Discuss its importance to buyers and sellers. (9 Marks)
QUESTION TWO – (20 MARKS)
(a) Assuming you have been appointed as a Promotion Manager in a marketing firm XYZ, describe the steps you would follow in developing promotion strategy. (12 Marks) (b) Discuss various factors that may influence the choice of a distribution channel to be used by a given firm. (8 Marks)
QUESTION THREE- (20 MARKS)
(a) By use of examples discuss various approaches to marketing control and evaluation. (10 Marks) (b) You have been requested by your organization to carry out the marketing research to determine the cause of fall in the organizations sales. Discuss the steps you are likely to follow. (10 Marks)
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QUESTION FOUR – (20 MARKS)
(a) It is challenging to market services as compare to physical goods. In reference to this statement discuss the 7s of service marketing. (14 Marks) (b) By use of examples discuss the Porter’s generic strategies. (6 Marks)
QUESTION FIVE – (20 MARKS)
(a) Clinics is a government agency which mainly deals with purchase of laboratory chemicals in large quantities to be sold to other laboratories in town. Discuss the buying process that clinics is likely to under go through. (10 Marks) (b) Price is a very important marketing factor to any marketing firm. Discuss the various price setting strategies that firms can use when setting their prices. (10 Marks)

Hps2111:Quality Management Question Paper

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