Get premium membership and access revision papers, questions with answers as well as video lessons.

Hps2111:Quality Management Question Paper

Hps2111:Quality Management

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
(a) Define market management. (2 Marks) (b) Analyze a competitive environment using Porters competitive five forces model. (10 Marks) (c) Differentiate between consumers market and business market. (8 Marks) (d) Describe organization buying criteria. (10 Marks)
QUESTION TWO – (20 MARKS)
(a) Describe strategic marketing planning. (4 Marks) (b) Differentiate corporate strategy and marketing planning. (8 Marks) (c) Explain the main components of a marketing plan. (8 Marks)
QUESTION THREE – (20 MARKS)
(a) Explain the concept of market segmentation. (2 Marks) (b) Discuss the following market segmentation strategies stating the advantages and disadvantages of each. (i) Concentrated strategy (9 Marks) (ii) Multi-segment strategy (9 Marks)
2
QUESTION FOUR – (20 MARKS)
(a) What is positioning strategy? (2 Marks) (b) Explain the element of positioning strategy (8 Marks) (c) Explain the main steps in the new product adoption process. (8 Marks)
QUESTION FIVE – (20 MARKS)
(a) Define product promotion. (2 Marks) (b) Identify the main element of promotion mix. (6 Marks) (c) Describe the process of developing promotion strategy. (12 Marks)

Hps2111:Quality Management Question Paper

More Question Papers

Popular Exams