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Hps2111:Quality Management Question Paper

Hps2111:Quality Management

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE (30 MARKS)
a. Define marketing management ( 2 Marks) b. Using a product /service of your choice, explain how that product’s marketing activities would be affected by the micro-environment ( 10 Marks) c. Explain the extended marketing mix elements for service marketing. Support your answer with relevant examples (9 Marks) d. Briefly discuss three main sources of secondary data that can be used in marketing research (6 Marks) e. Outline three reasons why a consumer of a particular product might experience dissonance after the purchases of given product (3 Marks)
QUESTION TWO (20 MARKS)
a. With relevant examples, discuss five factors that influence product decisions (10 Marks) b. Briefly describe five demographic variable that characterize demographic segmentation (10 Marks)
QUESTION THREE (20 MARKS)
Assume you are the marketing manager of ABC company which deals with the manufacture of beauty cosmetics, discuss the factors that are likely to influence your consumers /target market towards the purchase of such products (20 Marks)
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QUESTION FOUR (20 MARKS)
a. “Marketing of company offerings have from time to time been influenced by marketing philosophies and concepts”, explain the following philosophies and concepts as used in marketing. i. Product philosophy ii. Selling philosophy iii. Societal marketing philosophy iv. Relationship marketing philosophy v. Integrated philosophy (10 Marks) b. Briefly discuss the “five stage” model of marketing research process (10 Marks)
QUESTION FIVE (20 MARKS)
a. “Marketing managers must identify target markets in order to develop strategies to enter such markets. Explain five main market targeting strategies for a given market ( 10 Marks) b. Assume you are the sales manager of Mavuno Ltd, discuss the distribution decisions you will make to ensure that the company products reach the intended customers (10 Marks)

Hps2111:Quality Management Question Paper

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