Get premium membership and access revision papers, questions with answers as well as video lessons.

Hps2208:Mechandise Question Paper

Hps2208:Mechandise

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) Define Societal Marketing philosophy and explain factors that have contributed to its adoption globally. What specific actions show that companies in Kenya have adopted the philosophy? (15 marks)
(b) Compare and contrast the buyer behavior process a consumer will undertake when buying low involvement product such as milk and a high involvement product such as an automobile using relevant examples. (15 marks)
QUESTION TWO – (20 MARKS)
Marketing Environment forces are critical to the success of marketing efforts. In light of this statement explain opportunities and threats presented by each macro environmental factor to the marketing department of a business organization. (20 marks)
2
QUESTION THREE – (20 MARKS)
(a) Using suitable examples discuss the variables organizations use to segment Mass Markets. (12 marks)
(b) Explain to an entrepreneur who has no marketing background the criteria to be used to evaluate market segments before target selection decision is made. (8 marks)
QUESTION FOUR – (20 MARKS)
Using suitable illustrations discuss new product development process and explain why new products fail in the market. (20 marks)
QUESTION FIVE – (20 MARKS)
(a) Explain the differences between product mix and promotion mix using suitable examples. (8 marks)
(b) Discuss critical marketing decisions related to each element of marketing mix variables using soft drink industry to support your answers. (12 marks)

Hps2208:Mechandise Question Paper

More Question Papers

Popular Exams