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Hps2121:Relationship Management Question Paper

Hps2121:Relationship Management

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – 30 MARKS
(a) Discuss the importance of CRM in an organization. (8Marks) (b) Explain why some organizations have not been able to implement CRM successfully. (6Marks) (c) Explain the benefits of ICT in supplier relationship management. (4Marks) (d) Distinguish between strategic and non-strategic transactions. (6Marks) (e) Highlight the critical success factors in buyer- supplier relationships. (6Marks)
QUESTION TWO – 20 MARKS
(a) Clearly explain any five types of buyer supplier relationships. (10Marks) (b) Explain the basis for a successful buyer-supplier relationship. (10Marks)
QUESTION THREE – 20 MARKS
Supplier relationship management is composed of elements. Clearly discuss five of the elements or components. (20Marks)
QUESTION FOUR – 20 MARKS
Procurement in public sector is mainly guided by rules and procedures and all the time it’s competitive. Explain the advantages and disadvantages of competitive tendering. (15Marks)
QUESTION FIVE – 20 MARKS
(a) Compare and contrast single sourcing and multi-sourcing. (10Marks) (b) What are some of the benefits of foreign sourcing and what are the demerits of the same method of sourcing. (10Marks)

Hps2121:Relationship Management Question Paper

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