Hbs2100:Strategic Management Question Paper
Hbs2100:Strategic Management
Course:Bachelor Of Supplies Management
Institution: Meru University Of Science And Technology question papers
Exam Year:2011
QUESTION ONE – (30 MARKS)
(a) Using appropriate illustrations, explain the role of the following individuals in strategic management: i. Chief executive (4 marks) ii. Board of directors (4 marks) (b) Explain the manner in which SBU-level strategy is linked to corporate level strategy. (6 marks)
(c) Using appropriate examples, explain the role of objectives in strategic management. (6 marks)
(d) Explain five key elements of strategic management process. (10 marks)
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QUESTION TWO – (20 MARKS)
a) Considering an industry of your choice, point out the critical success factors for a firm in that industry. (10 marks)
b) Describe the essential characteristics of a mission statement. (10 marks)
QUESTION THREE – (20 MARKS)
a) Environmental scanning is critical to a strategist. Explain four characteristics of business environment that make it important. (8 marks)
b) Explain the role of SWOT analysis in strategic management process. (12 marks)
QUESTION FOUR – (20 MARKS)
a) Explain how Porter’s generic strategies can be used to create competitive advantage in a firm. (8 marks) b) Explain why a firm might chose the following strategies: i. Turn-around strategy (6 marks) ii. Divestment strategy (6 marks)
QUESTION FIVE – (20 MARKS)
a) Discuss any two issues related to mergers. (10 marks)
b) Explain the role of change management during strategy implementation. (10 marks)
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