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Hbs2100:Strategic Management Question Paper

Hbs2100:Strategic Management

Course:Bachelor Of Supplies Management

Institution: Meru University Of Science And Technology question papers

Exam Year:2010

QUESTION ONE (30 MARKS)
a) Explain the three main levels at which strategic plans are made. (10 Marks) b) Differentiate clearly between mission and purpose statements. (4 Marks) c) Explain the role of business definition in strategy formulation process. (10 Marks) d) Explain any three important elements in strategic management phases. (6 Marks)
QUESTION TWO (20 MARKS)
a) Briefly explain forters five forces model of competition. (10 Marks) b) Discuss five components of internal environment. (10 Marks)
QUESTION THREE (20 MARKS)
a) Explain any three approaches to environmental scanning. (15 Marks) b) Write short notes on competitor analysis. (5 Marks)
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QUESTION FOUR (20 MARKS)
a) Differentiate between objective and subjective factors as used in making strategic choice. (10 Marks) b) What is the role of SWOT analysis in strategy formulation process? (10 Marks)
QUESTION FIVE (20 MARKS)
Discuss five issues in strategic decision making process. (20 Marks)

Hbs2100:Strategic Management Question Paper

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