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Bbt2110:Internet Commerce Question Paper
Bbt2110:Internet Commerce
Course:Bachelor Of Supplies Management
Institution: Meru University Of Science And Technology question papers
Exam Year:2013
QUESTION ONE – 30 MARKS
a. Briefly explain application of e-business in the following areas: i. Marketing (2 Marks) ii. Filling tax returns (2 Marks)
b. Differentiate between following: i. Symmetric and asymmetric cryptography (2 Marks) ii. SSL and SET (2 Marks)
c. Briefly explain the meaning of the following terms used to describe e-business software infrastructure giving an example in each case. i. Back office (2 Marks) ii. Front office (2 Marks)
d. Give any two ways of securing the following e-commerce resources i. E-commerce transactions (2 Marks) ii. E-commerce network and internal systems (2 Marks)
e. Give two advantages of e-market over tradition market. (2 Marks) f. Briefly explain the following payment methods. i. Digital wallet (2 Marks) ii. Digital currency (2 Marks) iii. Smart card (2 Marks) g. Explain any two e-commerce taxation proposals giving one shortcoming in each proposal. (4 Marks) h. Describe any two EDI standards. (2 Marks)
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QUESTION TWO – 20 MARKS
a. An organization wishes to link with its suppliers and distributors over e-business infrastructure to facilitate exchange of material and financial information. Identify the most appropriate e-business application the organization should implement. (2 Marks) b. Briefly explain three features of the identified system in (2ai) above. (3 Marks) c. Describe any three internal software system required to operate the system identified in (2ai) above. (3 Marks) d. E-commerce business service layer involves logics and operations on business transaction. Describe any three middleware technologies required at this layer. (4 Marks) e. Social network has become a critical link between organizations and customers. Discuss the benefits and challenges of social networks to organizations. (8 Marks)
QUESTION THREE – 20 MARKS
a. Implementation of an information system in an organization should be as a result of a management strategy to increase profitability and to improve service delivery. Outline steps involved in developing e-commerce business strategic plan. (5 Marks) b. Discuss the benefits of implementing an electronic customer relation management system in an organization. (5 Marks) c. Having used a e-commerce for just marketing by displaying products and company details, a company decided to implement e-business infrastructure by linking its internal systems to their website. Give any three challenges of integrating back office and front office systems. (3 Marks) d. Explain ways of overcoming the above challenges identified in (3ci) above. (3 Marks) e. Electronic publishing is the use of computers to produce and distribute information. Explain any two drawbacks of electronic publishing. (4 Marks)
QUESTION FOUR – 20 MARKS
a. Explain the hash function cryptography technique. (4 Marks)
b. Business to customer model transaction involves the customer paying online, verification of customers’ payment details to receiving of goods/services by the customer. Outline the steps involved from when a customer orders and pay online to receiving of goods/services. (6 Marks)
c. Juma identified a car of his interest when browsing through an international car bazaar website and he would wish to purchase the car online. Identify a technique used to authenticate a website and explain how the technique works. (6 Marks)
d. Identify any four requirements for implementing a business-to-business model using EDI standards. (4 Marks)
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QUESTION FIVE – 20 MARKS
a. Discuss the relationship between e-business strategy and other strategies. (6 Marks) b. Briefly explain the following legal issues in relation to e-commerce. i. Internet and the right to privacy 2 Marks) ii. Trademark and domain name registration (2 Marks) iii. Online contracts (2 Marks)
c. Two businesses transact frequently by exchanging business documents through e-mails and land mails. The two businesses wish to standardize their business documents by implementing a system that will facilitate exchange of business documents online with minimum human interaction.
i. Identify the most appropriate system that will facilitate exchange of business documents between the two business automatically. (2 Marks) ii. Identify four requirements for implementing the above system. (2 Marks) iii. Explain how data received in the above system is interpreted. (4 Marks)
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