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Dma 410:Channels Management. Question Paper

Dma 410:Channels Management. 

Course:Bachelor Of Commerce

Institution: University Of Nairobi question papers

Exam Year:2005



UNIVERSITY OF NAIROBI

MODULE II DEGREE PROGRAMME 2004/2005

FOURTH YEAR EXAMINATIONS FOR THE DEGREE OF BACHELOR OF COMMERCE

DMA 410:CHANNELS MANAGEMENT

INSTRUCTIONS:
(a)Section One is Compulsory.
(b)Choose any three questions from Section Two.
(c)Question paper carries five questions.

SECTION:ONE

Q1. (a)Explain the role of distribution channels to firm in the petroleum sector.(12 marks)

(b)What is the future of the intermediaries in the service sector?Discuss.(13 marks)


SECTION:TWO
Q2. (a)Explain what is channel conflict.(5 marks)

(b)How can a marketer in a fast moving consumer goods minimize channel conflict?(15 marks)

Q3. Explain the critical factors a marketer may consider when selecting a channel member especially in the soft drink
sector.(20 marks)

Q4. (a)Discuss at least two important interfaces between product element and channel management.(20 marks)

Q5. (a) Define logistics.(5 marks)

(b)Show the importance of channel logistics to a firm in cement industry.9(




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