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Coun 405 :Consumer Psychology Question Paper

Coun 405 :Consumer Psychology

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2014

KENYA METHODIST UNIVERSITY

END OF 1STTRIMESTER 2014 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COUNSELING
UNIT CODE : COUN 405
UNIT TITLE : CONSUMER PSYCHOLOGY
TIME : 2 HOURS

INSTRUCTIONS:

Answer any three questions

Question One

What is consumer psychology?

(3 marks)

Explain why counselors should study consumer psychology.

(7 marks)

Discuss how consumption affects people’s lives.

(10 marks)

Question Two
Discuss how the memory model explains the consumer behavior. (20 marks)

Question Three
Explain how learning by classical and operant conditioning influence consumer behavior. (20 marks)

Question Four
Discuss the application of Gestalt Principles (Laws of Organization) in marketing. (20 marks)

Question Five
Explain ten factors that influence the consumer’s decision on what to buy. (20 marks)

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