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Coun 405 :Consumer Psychology Question Paper

Coun 405 :Consumer Psychology

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2014

KENYA METHODIST UNIVERSITY

END OF 3''rd ''TRIMESTER 2014 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COUNSELING
UNIT CODE : COUN 405
UNIT TITLE : CONSUMER PSYCHOLOGY
TIME : 2 HOURS

INSTRUCTIONS:

Answer any three questions.

Question One
Discuss the importance of the knowledge of the memory systems to a marketer.
(20 marks)

Question Two
Explain how self- awareness influence consumer behavior. (20 marks)

Question Three
Discuss how Maslow Model of needs explain consumer behavior. (20 marks)

Question Four
Describe ways in which marketers can influence the consumer emotions. (20 marks)

Question Five
Explain how you would assist a client with a problem of impulse buying. (20 marks)

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