Business Communication Question Paper
Business Communication
Course:Bachelor Of Commerce
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BBA 311: BUSINESS COMMUNICATION
DATE: Wednesday 17th February, 2010 TIME: 11.00 a.m. – 1.00 p.m.
________________________________________________________________________
INSTRUCTIONS
Answer Question One in Section one and any other two from Section Two.
SECTION ONE
1.
(a)
Write five advantages and five disadvantages of vertical communication in
an organization.
[10 marks]
(b)
Communication in an organization is a very important aspect. Write five
(5) reasons as to why communication is important.
[10 marks]
(c)
Communication has to be effective if it has to achieve its purpose. Briefly
discuss five (5) barriers to effective communication.
[10 marks]
SECTION TWO
2.
Discuss in detail the communication process model. Use a diagram to explain
your answer.
[20 marks]
3.
You have seen an advertisement in the Daily Nation of 18th December, 2009
calling for applicants for the position of an Executive Officer. Write an
application letter applying for that job.
[20 marks]
4.
Communication has certain principles. Discuss five (5) principles of
communication.
………………………….
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