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Inf111:E-Business Question Paper

Inf111:E-Business

Course:Bachelor Of Science In Information Science

Institution: Moi University question papers

Exam Year:2012

MOI UNIVERSITY
OFFICE OF THE CHIEF ACADEMIC OFFICER
UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FIRST YEAR SECOND SEMESTER EXAMINATION
FOR THE DEGREE OF
BACHELOR OF SCIENCE
IN
INFORMATION SCIENCES
COURSE CODE: INF 111
COURSE TITLE: E-BUSINESS
DATE: 5TH SEPTEMBER, 2012 TIME: 2.00 P.M. – 4.15 P.M.

INSTRUCTION TO CANDIDATES
• SEE INSIDE

THIS PAPER CONSISTS OF (2) PRINTED PAGES PLEASE TURN OVER
MOI UNIVERSITY
SCHOOL OF INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
SECOND SEMESTER 2011/2012 ACADEMIC YEAR EXAMINATIONS
COURSE CODE: INF 111 TIME: 2 Hrs 15 Mins
COURSE TITLE: E-BUSINESS ==============================================================================
INSTRUCTIONS TO CANDIDATES:
• Answer question ONE and any other TWO questions

1.
a. Define the following terms as they apply in E-Business: (10 marks)
i. Pure-play
ii. Content-provider
iii. E-business model
iv. Banner advertising
v. Stickiness
b.
i. Explain the term ‘Viral marketing’ (2 marks)
ii. Describe any FOUR benefits of this concept (4 marks)
c.
i. Define the term ‘Search Engine Optimization’ (2 marks)
ii. Explain its importance to marketing (2 marks)
d. Describe FIVE factors affecting e-business success (10 marks)
2.
a.
i. Using examples, explain the concept ‘Electronic Data Interchange (EDI)’ (2 marks)
ii. Explain the advantages it offers to the e-business communities (4 marks)
iii. Explain THREE major barriers to global trading on the Internet (6 marks)
b. Describe any FOUR methods of online consumer payment methods used in e-business (8 marks)
3. Social networking has been described as the second wave of electronic commerce/business.
a. Define the term ‘social networking’ and give examples of sites in this category (4 marks)
b. Giving examples explain how e-business/commerce has used these sites (8 marks)
c. Describe some revenue models for social networking sites (8 marks)
4.
a. Explain your understanding of the term “Entrepreneur” (2 marks)
b. Describe the FIVE stages of the entrepreneurial process (10 marks)
c. Explain FOUR factors the e-entrepreneur should consider when planning for the e-business website (8 marks)
5. As an entrepreneur in Kenya today, explain the steps you would go through in transforming your brick and mortar company into a click and mortar enterprise that is competitive in the digital economy (20 marks)

Inf111:E-Business Question Paper

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