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Human And Public Relations July 2015 Question Paper

Human And Public Relations July 2015

Course:Craft Certificate In Business Management Module Ii

Exam Year:2015

CRAFT CERTIFICATE IN BUSINESS MANAGEMENT
MODULE II
HUMAN AND PUBLIC RELATIONS
July 2015

SECTION A:(32 marks)
Answer ALL the questions in this section.
1. List four elements that may constitute the corporate identity of an organization. (4 marks)
2. State three limitations of using consultants to carry out public relations activities for an
Organizations. ( 3 marks)
3. Give three reason that may make it necessary for an organization to call for a press
Conference. ( 3 marks)
4. Give three reasons that make it necessary to have a code of conduct in the public relations
Profession. ( 3 marks)
5. Outline three ways in which a manager may assist an employee who is going through
Frustration. ( 3 marks)
6. Give three reasons why it is important for employees to relate well among themselves in an
Organization. ( 3 marks)
7. Outline three factors that may make an employee develop a negative attitude. ( 3 marks)
8. List three theories of personality. ( 3 marks)
9. State three disadvantages of the bureaucratic style of leadership. ( 3 marks)
10. Give four reasons that make it necessary for an organization to clearly define its publics
( 4 marks)

SECTION B: (68 marks)
Answer any FOUR questions from this section in the spaces provided.
11. (a) the manager of makwenzi limited usually communicates the company’s
Financial information to the organization’s publics. Outline four objectives
Of such communication (8 marks)
(b) highlight six methods that may be used to determine the perception of publics towards an organization ( 9 marks)
12. (a) explain six factors that a public relations department may consider when planning to
introduce a house journal in the organization. ( 9 marks)
(b) highlight four duties of a public relations officer in an organization. (8 MARKS)
13. (a) give four reasons that make employees an important public of an organization.
(8 marks)
( b) explain six qualities that an effective public relations officer should process.
( 9 marks)
14. (a) explain six ways in which a manager may motivate employees in an organization.
( 9 marks)
(b) outline four indicators of frustration among employees in an organization.
( 8 marks)
15. (a) outline six factors that determine social stratification in an organization.
( 9 marks)
(b) it is necessary for managers to understand the attitudes of their employees. Give four
reasons why this is necessary. ( 8 marks)

Human And Public Relations July 2015 Question Paper

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