Enterprise Business Question Paper
Enterprise Business
Course:Bachelor Of Science
Institution: Jaramogi Oginga Odinga University Of Science And Technology question papers
Exam Year:2014
JARAMOGI OGINGA ODINGA UNIVERSITY OF SCIENCE AND TECHNOLOGY
SCHOOL OF INFORMATICS AND INNOVATIVE SCIENCES
UNIVERSITY EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE (IT
SECURITY AND AUDIT) 2ND YEAR 2ND SEMESTER 2013/2014 ACADEMIC YEAR
CENTRE: KISUMU
COURSE CODE: BCM 3226
COURSE TITLE: ENTERPRISE BUSINESS
EXAM VENUE: STREAM: BEd. (ECD)
DATE: 5/12/2013 EXAM SESSION: 2.00 – 4.00 PM
TIME: 2 HOURS
Instructions:
1. Answer question 1 (Compulsory) and ANY other 2 questions
2. Candidates are advised not to write on the question paper.
3. Candidates must hand in their answer booklets to the invigilator while in the examination room.
O A S I S O F
K N O W L E D G E
1
Question one
a) The business plan is an important tool for the success of any business. Explain five reasons why as an entrepreneur one should develop a business plan. (10 marks)
b) What are the Key aspects that the entrepreneur should include in the business plan? (10 marks)
c) As an enterprising entrepreneur selling household products you intend to launch a new range of products in the Kenyan market. Explain Five (5) challenges you expect to face when introducing the products in the market. (10 marks)
Question two Successful marketing thrives on exceeding customer’s expectations. However many marketers find it difficult to adequately serve their customers. a) Describe six factors that make it difficult for marketers to exceed customers’ expectations. . (10 marks)
b) An aspiring entrepreneur with a big vision of launching a new innovative business idea is seeking your advice on the personal attributes that will make him succeed. Describe five such attributes that you believe an entrepreneur should have. (10 marks)
Question three
a) You are the marketing manager of a consumer electronics company. Recent market survey indicates that sales of the main product line CD players are beginning to stabilize and the market is reaching maturity. What growth options would you consider for the product? (10 marks)
b) As an entrepreneur selling plastic paper bags, you are aware of the increased concern by customers about the natural environment. How would this affect the marketing of your products? (10 marks)
Question Four
a) You are the entrepreneur (owner) of a small firm that makes kitchen appliances. While conducting field tests you discover a design flaw in one of your best selling ovens that could potentially cause harm to a small number of consumers. However a product recall is likely to bankrupt your company, leaving all of the employees (including you) jobless. What would you do as the owner? (10 marks)
2
b) Small business enterprises are looking for ways to segment their markets in the face of greater competition and ever more demanding customers. What benefits would accrue to the businesses for segmenting their markets. (10 marks)
Question Five
a) What do you understand by disaster recovery and business continuity planning? Briefly outline the differences between these two processes. (8 marks)
b) Name and discuss the components of a disaster recovery and business continuity plan. . (8 marks) c) What are the factors which companies need to consider when testing a business recovery plan? (4 marks)
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