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Cmm 409: International Communication Question Paper

Cmm 409: International Communication

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2016

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
FOURTH YEAR SECOND SEMESTER EXAMINATIONS
2016-2017 ACADEMIC YEAR (DECEMBER, 2016)
PROGRAMME: BACHELOR OF SCIENCE IN COMMUNICATION AND PUBLIC RELATIONS
CMM 409: INTERNATIONAL COMMUNICATION
INSTRUCTIONS: ANSWER FOUR QUESTIONS. QUESTION ONE IS COMPULSORY; TIME- 3 HOURS

1. (a) As the corporate communications officer of a leading multinational organization you would like to access information for discussion at the next stakeholders conference. Discuss the legal considerations you should keep in mind as you source and disseminate information (15 marks)

(b) You have been requested by the C.E.O of your organization to publicize the products of the firm internationally. Describe and justify the communication channels you would use effectively (10 marks)

2. Explain what you understand by the term globalization and use examples from Kenya to show how it has affected consumer culture (15 marks)

3. Using examples from any developing country. Examine the direction that International Communication has taken since the 1990s (15 marks)

4. Video telephony is real-time audivisual communication between/among users in different geographical locations. Discuss the role it plays in different sectors of international communication (15 marks)

5. As a student of communication discuss the significance of international communication with support from your own experience (15 marks)

6. "The driving force behind the propagation of cultural imperialism is the media". Discuss (15 marks)

Cmm 409: International Communication Question Paper

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