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Cmm 411: Psychology Of Communication Question Paper

Cmm 411: Psychology Of Communication

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2016

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
FOURTH YEAR SECOND SEMESTER EXAMINATIONS
2016-2017 ACADEMIC YEAR (DECEMBER, 2016)
PROGRAMME: BACHELOR OF SCIENCE IN COMMUNICATION AND PUBLIC RELATIONS/COMMUNICATION AND JOURNALISM/ GRAPHIC COMMUNICATION
CMM 411:PSYCHOLOGY OF COMMUNICATION
INSTRUCTIONS: ANSWER FOUR QUESTIONS. QUESTION ONE IS COMPULSORY; TIME-3 HOURS

1. According to Myers (2002: 533): "We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads." A Communication Psychologist is supposed to appreciate diverse members in an organization.
(a) Explain three communication activities the C.E.O of Kenya Airways can use as "threads" to resolve staff conflicts (9 marks)
(b) Comment on the role of positive peer influence "as threads" on staff quality delivery of services in an organization (6 marks)
(c) Discuss briefly the role of personality research in order to understand and relate with staff in an organization (10 marks)

2. Most of Kenyan profit-making organizations engage in labour-related conflicts and strikes. Explain giving relevant examples how the CEOs would use the following to handle staff matters:
(a) Personality keyboard (10 marks)
(b) Situational mood-board (5 marks)

3. You are aware that the Government of Kenya is experiencing conflicts arising from mismatches between the Central government and the counties. You have been invited to address an Inter-Government workshop on the theme: "What Kenyans Want". Explain giving examples how you plan to use the following two phases in your speech:
(a) Inner attitudes (6 marks)
(b) External social influences (9 marks)

4. Discuss the contribution made by ethics and morality to organizational communication, especially interpersonal relationships. (15 marks)

5. An audience listened to you keenly as you explained issues and gave instructions. Thereafter, one lady stood up and asked you: "What do you mean?"
(a) Comment of her conscious levels while listening to you (5 marks)
(b) Discuss briefly the theory of "Audience fulfillment". (10 marks)

6. "Psychology of Communication is a course worthy studying," Argue. (15 marks)

Cmm 411: Psychology Of Communication Question Paper

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