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Cmm 323: Feature Writing Question Paper

Cmm 323: Feature Writing

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2015

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
THIRD YEAR SECOND SEMESTER EXAMINATIONS
2015-2016 ACADEMIC YEAR (AUGUST, 2015)
PROGRAMME: BACHELOR OF SCIENCE IN COMMUNICATION AND PUBLIC RELATIONS/COMMUNICATION AND JOURNALISM/GRAPHIC COMMUNICATION AND ADVERTISING
CMM 323: FEATURE WRITING
INSTRUCTIONS: ANSWER FOUR QUESTIONS, QUESTION ONE IS COMPULSORY

1. As the leading feature writer in your newsroom, a group of interns have approached you to help them understand the process of writing a feature article
a. Explain the steps that feature writers take in writing their stories (15 marks)
b. Write a 300- word travel feature based on your last holiday (10 marks)

2. Mwaura a freelance journalist, is interested in writing a specialist feature on paediatric health.
a. Citing relevant examples, discuss any five possible sources of information for his story (10 marks)
b. Explain the role of photographs in the above feature (5 marks)

3. You recently had an interview with a local celebrity and after the interview both you and the celebrity were impressed with how the interview went.
a. Explain some of the factors that may have led to this satisfaction (10 marks)
b. Highlight any five characteristics of a good feature writer (5 marks)

4. Amadi, a third year student at Umoja University is having a hard time differentiating between news and features.
a. With the aid of appropriate examples help him understand this (10 marks)
b. What are some of the ethical issues that a feature writer should consider while researching and writing an article? (5 marks)

5. Good writing is simple, direct and picturesque as the content and audience require. With this statement in mind, discuss the elements of a well written feature story. (15 marks)

6. Write a short (300-word) advertorial aimed at your local newspaper, magazine or a club newsletter. Make the article as informative and entertaining as possible. (15 marks)

Cmm 323: Feature Writing Question Paper

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