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Cmm 201: Introduction To Mass Communication Question Paper

Cmm 201: Introduction To Mass Communication

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2014

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
SECOND YEAR FIRST SEMESTER EXAMINATION 2013/2014 ACADEMIC YEAR
COURSE TITLE: CMM 201: INTRODUCTION TO MASS COMMUNICATION
INSTRUCTIONS: ANSWER FOUR QUESTIONS. ONE IS COMPULSORY

1. a. Mass communication is a process of creating shared meaning; visualize the application of this statement with Osgood-Schramm model of mass communication (10 marks)
b. Using illustrations explain functional approaches to mass communication (10 marks)
c. Differentiate and substantiate the relationship between mass communication and interpersonal communication (5 marks)

2. Generation Y have directly, indirectly and in a limited manner been influenced by the mass media messages. With practical examples, discuss these perspectives with the use of the following theories: Agenda setting, knowledge gap, hypodermic needle and cultivation analysis theory (15 marks)

3. Culture is constructed and maintained through communication. Explain mass communication as a cultural forum and a cultural story teller. (15 marks)

4. Information Technology has fueled the convergence of mass media;
(a) Give detailed aspects that characterize the mass communication in this century (8 marks)
(b) The use of cell phone is form of withdrawal in social context in Kenya. With examples discuss the practicability of this claim (7 marks)

5. a. Outline the responsibilities of the media council of Kenya as put forth in the current constitution (10 marks)
b. Differentiate between these two media laws; libel and slander (5 marks)

6. Television was rated the most influential medium in Kenya, and is now transitioning from analog to digital.
a. What do you understand by these terms analog and digital (5 marks)
b. (c) Outline some uses of the radio in society today (5 marks)

Cmm 201: Introduction To Mass Communication Question Paper

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