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Cmm 411: Psychology Of Communication Question Paper

Cmm 411: Psychology Of Communication

Course:Bachelor Of Arts

Institution: Moi University question papers

Exam Year:2014

1. Psychology of Communication has a close relationship with industrial psychology and public relations. Following from your industrial attachment and the field course:
a. How would you choose and use THREE specific media to attract clients to your organization? (6 marks)
b. Identify THREE nurturing messages and explain how each one can be used to foster harmony among staff-mates in your organization (6 marks)
c. Comment on the role of Effort and Responsibility according to Psychology of Communication (6 marks)
d. Discuss briefly the significance of Research to a Social Psychologist in a target context (7 marks)

2. You are aware that the government has had issues of conflict management with different individuals and groups in Mau Forest, Nairobi City Council, and recently in Kapedo. You have been invited as an expert to advise government on the best way forward. Explain how you will use the "BIG FIVE Personality Factors" to offer lasting harmony (15 marks)

3. Discuss the concept of selective attention in communication as advanced by:
a. The theory of social construction
b. the principle of individualism
c. the principle of relational sensibilities

4. Young members of the Club of Psychology of Communication at Moi University have invited you to address them on the topic "The Relationship between Intelligent Quotient and Emotional Quotient in Communication". Explain by giving examples in context. (15 marks)

5. "Every institution has the responsibility to nurture its Communication System". Argue (15 marks)
6. Discuss the contribution made by James-Lange Theory to Psychology of Communication (15 marks)

Cmm 411: Psychology Of Communication Question Paper

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