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Cmm 409: International Communication Question Paper

Cmm 409: International Communication

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2010

1. a. Explain four salient features of international communication in the contemporary world (8 marks)
b. As the Corporate Communications Officer in your firm, identify two channels of international communication you would use to give publicity to your firm. Provide a credible justification for the choice of each of these channels (12 marks)
c. Explain FIVE contributions of the internet to international communication (5 marks)

2. You have been contracted by Sameer Africa, a multinational motor-tyre manufacturer, to report about its products in Eastern Africa. Explain THREE legal considerations that will guide your sourcing and dissemination of this information (15 marks)

3. Critically examine the role of any THREE international news agencies in their setting of global news agenda (15 marks)

4. With specific reference to fibre optic technology, discuss FIVE significant ways in which technology has enhanced international communication (15 marks)

5. Discuss the concept of globalization showing FIVE areas in which it has affected goba information consumer culture (15 marks)

6. Discuss FIVE ways through which international communication has perpetuated media imperialism and dependency (15 marks)

Cmm 409: International Communication Question Paper

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