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Cmm 302: Communication Research Ii Question Paper

Cmm 302: Communication Research Ii 

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2014



1. Theory is important in every field of study
a. Explain three ways in which communication researchers may use theory (15 marks)
b. Using any communication theory, demonstrate how theory can guide development of key research questions (10 marks)

2. With examples, briefly discuss three key reasons why research is important for a communication practitioner (15 marks)

3. Discuss five key characteristics of research as a source of knowledge (15 marks)

4. You have been tasked to describe a population, and a survey has been recommended. Explain all the steps you will follow in such a research (15 marks)

5. Differentiate quantitative and qualitative research approaches on account of kind of data, purpose, perspective, procedures and methods (15 marks)

6. Before, during and after research, a communications practitioner is expected to respect key ethical considerations. Discuss (15 marks)




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