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Cmm 318: Advertising And Copy Writing Question Paper

Cmm 318: Advertising And Copy Writing 

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2014



1. a. Explain the term advertising copy and examine the seven basic elements that make up a copy (16 marks)
b. State and explain the three forms of copy writing (9 marks)

2. Using relevant examples, discuss the process involved in producing advertising copy materials (15 marks)

3. Using diagrammatic illustration, explain what you understand by the term advertising layout and discuss any three importance of layout in print adverts (15 marks)

4. List any two types of advertising and draft a simple sample print advertisement copy to sell any consumable product in Kenya (15 marks)

5. List any two types of Newspapers and draft a simple sample advertisement request form for print media (15 marks)

6. State any two Radio formats in advertisement and draft a 60- second radio script for a spot advertisement (15 marks)




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