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Cmm 308: Organizational Communication Question Paper

Cmm 308: Organizational Communication

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2013

1. As a communications consultant, a multinational company that has just started operating in Kenya has retained your services to develop for it a communications strategy.
a. What characteristics of an organisation would you bear in mind in designing the strategy? (10 marks)
b. Discuss the role communications would play in the organisation (15 marks)

2. In many organisations, managers are highly suspicious of the grapevine and want to stop it completely. However, instead of curbing its growth, it is much better to feed, water and cultivate the grapevine so it is used for the benefit of the organisation. Discuss giving relevant examples (15 marks)

3. For communication to be more effective, the communicator has to be very careful in the choice of channel
a. What merits would you consider in using oral communication at the workplace (9 marks)
b. Discuss the limitations of oral communication, using appropriate examples (6 marks)

4. Your manager has realised that upward communication is poor in the organization and would like to improve the state of affairs. Discuss the methods the organisation can use to facilitate effective use of upward communication (15 marks)

5. You have recently joined an organisation where there are frequent stand offs between the union and the management
a. What advice would you give the management on the need for consensus in decision making? (9 marks)
b. Identify three disadvanteges of consensus in organisational communication (6 marks)

6. An international Non-Governmental Organisation, which you work for as a Communications Specialist, has tasked you to arrange for interviews to fill two vacant positions of Public Relations officers. What preparations would you make to ensure the success of the interviews? (15 marks)

Cmm 308: Organizational Communication Question Paper

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