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Hbc 2207:Strategic Management Question Paper

Hbc 2207:Strategic Management

Course:Bachelor Of Commerce

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2016

JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY

UNIVERSITY EXAMINATIONS 2015/2016
FOR
DEGREE OF BACHELOR OF COMMERCE

HBC 2207:STRATEGIC MANAGEMENT

DATE:AUGUST 2016
TIME:2 HOURS
INSTRUCTIONS:ANSWER QUESTION ONE(COMPULSORY) AND ANY OTHER TWO QUESTIONS

QUESTION ONE
a)Define strategic management. (4 marks)

b)Strategic management consists of specific interrelated managerial tasks.Explain them. (8 marks)

c)Explain what you understand by the terms strategic decision,highlighting its major
characteristics. (8 marks)

d)With the help of a diagram and an example of a firm in Kenya,describe the BCG growth
share matrix. (10 marks)

QUESTION TWO

a)How can Porter's five forces be utilized by firms in their formulation of strategy and
especially in their assessment of their strength and weakness(SWOT analysis) (10 marks)

b)Briefly discuss the requirements for an effective implementation of a strategy (10 marks)

QUESTION THREE

As a strategic manager,you realize the company is expanding and requires to be divided into
different Strategic Business Units (SBU's).Discuss various SBU's one can choose from giving
conditions under which they may be chosen. (20 marks)

QUESTION FOUR

a)To identify the competitive position of an organization,one can use life cycle analysis.
With relevant illustrations discuss the life cycle analysis model indicating demand and
supply condition. (16 marks)

b)Explain what is meant by the following:

Horizontal and vertical integration.
Turn around and liquidation strategies. (4 marks)

Hbc 2207:Strategic Management Question Paper

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