Strategic Management Question Paper

Strategic Management 

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

BBA 503: STRATEGIC MANAGEMENT

DATE: Monday 6th April, 2009



TIME: 2.00pm-5.00pm
INSTRUCTIONS
Attempt Question ONE and any other two (2) questions
QUESTION ONE

Q1.
“Strategy is one of those words that we define in one way yet often also use in another.
(a)
In line with this statement explain the 5 Ps of strategy according to Mintzerberg and pick practical examples to support your arguments
(b)
What key decisional areas are affected by strategic decisions an how?

Q2.
(a)
A good company mission needs to meet certain main purposes, explain.
(b)
What determines a firm’s level formality in strategic management?

Q3.
A long- term or grand strategy must be based on a core idea about how the firm can best compete in the marketplace. Using examples of Kenyatta University as your example, explain the main areas of establishing long term objectives.


Q4.
Policies are important in enhancing implementation of strategies.
(a)
Explain the importance of having formal written polices.
(b)
Discuss with examples the three important issues in organizations that affect implementation of strategies.

Q5.
Industry analysis is an important component of the external environmental analysis.
(a)
Briefly explain the porters five force model in industry analysis.
(b)
What is the major source of barriers to entry into a industry?

Q6.
Explain the details with the help of diagram, the strategic management system variables in a flow process.






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